About Dig The Tropic

In September 2007, Capricorn Enterprise, the Regional Tourism Organisation for the Capricorn Region, was successful in its Australian Tourism Development Program (ATDP) federal funding grant for the ‘Dig the Tropic; Outback to the Reef’project.

This project aims to position the region as a world leader in Geo-tourism – defined as tourism that sustains or enhances the geographical character of a place – its environment, culture, aesthetics, heritage and the well-being of its residents.

The purpose of the Dig the Tropic ATDP project is to extend the length of stay and distance travelled by existing domestic travellers along the Tropic of Capricorn from Yeppoon to Boulia; and use the geotourism experiences and overall geotourism theme as a unique selling point for encouraging visitation to the region and create motivation to travel between points of interest.

The ATDP funding secured for Dig the Tropic is for the development and delivery of the following initiatives:

• Undertake a regional product and experience audit including an assessment of geo-tourism attractions and experiences

• Development of marketing collateral for Dig the Tropic including fact sheets, maps and brochures

• Development of interpretive signage at key points of geo-tourism interest

• Undertake a regional photo shoot for interpretation of geo-tourism themes

• Development and implementation of an advertising and PR campaign for Dig the Tropic Interpretive Signage

The development of interpretive signage at key points of geo-tourism interest along the Tropic of Capricorn from Yeppoon to Boulia is one of the key deliverables of the Dig the Tropic project. The purpose of this signage is to provide visitor education and interpretation of some of the key geo-tourism themes, stories and attractions along the Tropic of Capricorn.

For further information about Dig The Tropic project please contact Capricorn Enterprise.